Hi, this is Anna.

Creative and collaborative marketer with 6+ years of experience in tech, healthcare and CPG.

WORK EXPERIENCE

Marketing Manager → Intuitive, San Francisco, 2023–2024
Brand Manager → Uriach, Barcelona, 2018–2021
Assistant Brand Manager → Nestlé, Barcelona, 2017-2018

My Work

Launched an e-commerce for skin care products

Skin care brands in Spain leveraged e-commerce, earning a substantial share of revenue from this preferred channel among a younger audience. Uriach recognized this opportunity to strengthen its market position by targeting a new audience
Created an ecommerce from scratch, working with Analytics, Designers, and Engineers. Aligning resources, we built the platform and executed a digital campaign to drive traffic
To be succeed, I crafted a value proposition aligned with customer needs, optimized the check-out experience for ease purchase, and ran the launch campaign to gain traction
- Acquired 100K Visits within the first month
- Attained a CTR of 2% across various channels - Media & Social
- Generated $75k of Revenue within the first 2 months

Scaled up a local campaign to new international markets

With a significant revenue share in the US, Intuitive aimed to expand its current campaign, targeting Hospital Executives, to additional geographic regions
My first project at Intuitive was to recommend the campaign launch for specific countries and identify channels for implementation
To have 360 view of every potential country, I analyzed the following data: Market Landscape and other Macro factors, Customer behavior and feasibility for APAC and EU countries.
- Got Green Light from my suggestions - UK campaign launched within the following 6 months

Launched probiotics brand in Southern Europe

Probiotics market grew substantially during 2019 in Southern Europe, emerging as a top market in OTC industry. This offered Uriach an opportunity to penetrate the category and strengthen its position as pharmaceutical leader
Facing high entry barriers and numerous competitors, I had to develop a product meeting customer needs across Spain, Portugal, and Italy
I led customer and market research - including focus groups, and product iterations guided by customer feedback. As a result, I developed a strategy for launching a variety of Probiotics-based products to address diverse health needs
- Achieved $500M in ARR in the first year
- Obtained 50% Distribution across Spanish pharmacies within 6 months
- Established as one of the top 10 probiotics brands within the first year